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NEWS & EVENTS
FIFA World Cup™

CAPE TOWN, SOUTH AFRICA--NOVEMBER 22--
CEO & Chairman E.Neville Isdell, The Coca-Cola Company(R) and President Joseph S. Blatter, FIFA(L) at the partnership renewal event (Table mountain in the background) signing a football. HO-photo: Michael Pugh
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  FIFA World Cup™

CAPE TOWN,SOUTH AFRICA--NOVEMBER 22--FIRST GLOBAL ("FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA")--E.Neville Isdell, chairman and CEO, The Coca-Cola Company(L)and Joseph S. Blatter, president of FIFA(R)present the FIFA World Cup™ Trophy during a news conference in Cape Town where The Coca-Cola Company and FIFA, football's world governing body announced 11/22 the extension of their long-time association under the new, elite FIFA Partner umbrella. In addition to the ceremonial signing of the partnership renewel, Mr. Blatter and Mr.Isdell disclosed details of the first global "FIFA World Cup™ Trophy Tour by Coca-Cola," which will visit 31 cities in 28 nations, beginning in early January 2006. HO-photo: Michael Pugh
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  FIFA World Cup™

CAPE TOWN,SOUTH AFRICA--NOVEMBER 22--FIRST GLOBAL ("FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA")--E.Neville Isdell, chairman and CEO, The Coca-Cola Company(L)and Joseph S. Blatter, president of FIFA(R)present the FIFA World Cup™ Trophy during a news conference in Cape Town where The Coca-Cola Company and FIFA, football's world governing body announced 11/22 the extension of their long-time association under the new, elite FIFA Partner umbrella. In addition to the ceremonial signing of the partnership renewel, Mr. Blatter and Mr.Isdell disclosed details of the first global "FIFA World Cup™ Trophy Tour by Coca-Cola," which will visit 31 cities in 28 nations, beginning in early January 2006. HO-photo: Michael Pugh
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FIFA World Cup™

E. Neville Isdell, CEO and chairman of The Coca-Cola Company, Joseph S. Blatter, president of FIFA celebrate the upcoming renewal of their partnership at the SOS children's village in Cape Town South Africa 11/21. During their visit they presented all of the children with soccer balls as a momento of the visit. HO-photo: Michael Pugh
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  FIFA World Cup™

E. Neville Isdell, CEO and chairman of The Coca-Cola Company, Joseph S. Blatter, president of FIFA celebrate the upcoming renewal of their partnership at the SOS children's village in Cape Town South Africa 11/21. During their visit they presented all of the children with soccer balls as a momento of the visit.
In the group picture among the children is also Lucas Radebe, former captain of South African Football National team (wearing Coke cap). HO-photo: Michael Pugh
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  FIFA World Cup™

E. Neville Isdell, CEO and chairman of The Coca-Cola Company, Joseph S. Blatter, president of FIFA celebrate the upcoming renewal of their partnership at the SOS children's village in Cape Town South Africa 11/21. During their visit they presented all of the children with soccer balls as a momento of the visit. HO-photo: Michael Pugh
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Coca-Cola Caravan

The popular Coca-Cola Caravan -- featuring the image of the familiar Coca-Cola Santa -- is visiting cities and towns across the U.S. this holiday season.
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  Coca-Cola Santa

In-store merchandising to display Coca-Cola holiday packaging includes festive images of the popular Coca-Cola Santa.
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  Coca-Cola Polar Bears

New 2005 Coca-Cola holiday packaging features the popular Coca-Cola Polar Bears, who are also featured in a new commercial.
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Pemberton Place Dedication

Atlanta, GA, November 9, 2005 (Pemberton Place Dedication) -- Atlanta Mayor Shirley Franklin and Neville Isdell, The Coca-Cola Company, chairman and CEO, unveil the "Pemberton Place" plaque during a news conference 11/7. "Pemberton Place" is home to The World of Coca-Cola and The Georgia Aquarium. It is named for John S. Pemberton who invented Coca-Cola in 1886. The Coca-Cola Company has dedicated "Pemberton Place" to the people of Atlanta. (HO--Michael Pugh).
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  Pemberton Place Dedication

Atlanta, GA, November 9, 2005 (Pemberton Place Dedication) -- Atlanta Mayor Shirley Franklin and Neville Isdell, The Coca-Cola Company, chairman and CEO, shake hands after unveiling the "Pemberton Place" plaque during a news conference 11/7. "Pemberton Place" is home to The World of Coca-Cola and The Georgia Aquarium. It is named for John S. Pemberton who invented Coca-Cola in 1886. The Coca-Cola Company has dedicated "Pemberton Place" to the people of Atlanta. (HO--Michael Pugh).
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  Pemberton Place Dedication

Atlanta, GA, November 9, 2005 (Pemberton Place Dedication) -- Mr. Bernie Marcus, The Home Depot co-founder and chairman of The Marcus Foundation (L), Atlanta Mayor Shirley Franklin and Mr. Neville Isdell, The Coca-Cola Company chairman and CEO(R) with the "Pemberton Place" plaque during a news conference 11/7. "Pemberton Place" is home to The World of Coca-Cola and The Georgia Aquarium. It is named for John S. Pemberton who invented Coca-Cola in 1886. The Coca-Cola Company has dedicated "Pemberton Place" to the people of Atlanta. (HO-Photo--Michael Pugh).
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Bobby Labonte's race car with LeBron James and POWERADE FLAVA23 graphics

August 17, 2005 - Bobby Labonte's No. 18 Joe Gibbs Racing Chevrolet decked out in custom graphics featuring LeBron James and powerade's new FLAVA23 sports drink on the hood
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  LeBron James reading King James comic

August 17, 2005 - LeBron James reads powerade-sponsored "King James" comic with storyline that features James and NASCAR driver Bobby Labonte.
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  Olympic Family at the Great Wall of China

August 1, Beijing - Standing atop Great Wall, Coca-Cola Chairman and CEO Neville Isdell and Jacques Rogge, President of the International Olympic Committee, signed the renewal of the longest continuous partnership of the Olympic Games. Starting in 1928, the relationship has now been extended to 2020. Also signing were the 1968 3-time Olympic gold medalist Jean-Claude Killy and 2004 Olympic gold medalist Wu Min Xia.
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Olympic Family at the Great Wall of China

President of the International Olympic Committee Jacques Rogge, Coca-Cola Company Chairman and CEO Neville Isdell, 1968 3-time Olympic gold medalist Jean Claude Killy, and 2004 Olympic gold medalist Wu Min Xia.
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  Active Factor

New Australian Research: Helping Aussie Kids Get Their Active Factor. New research released by the University of South Australia provides critical information about the factors influencing children's activity levels and their involvement in sport and physical activity. This research provides new insights into effective ways to encourage children to be more physically active.
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  Hobart Yacht Race

If you have ever dreamt of racing in the world famous ocean race, the 60th Anniversary Rolex Sydney Hobart Yacht Race or visiting Antarctica, the Coca-Cola Australia Foundation is giving you the chance, as nominations to enter the inaugural Coca-Cola Community Awards.
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 ZTV photo of 'Big Bro' Mek-Vinai Kraibutr posing as Coke delivery man, as part of Coke PiBig campaign in Thailand

ZTV photo of "Big Bro" Mek-Vinai Kraibutr posing as Coke delivery man, as part of Coke PiBig campaign in Thailand
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  ZTV photo of 'Big Bro' Mek-Vinai Kraibutr leading fans in workout, as part of Coke PiBig campaign in Thailand

ZTV photo of "Big Bro" Mek-Vinai Kraibutr leading fans in workout, as part of Coke PiBig campaign in Thailand
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  Promotional poster for Thailand's Coke PiBig campaign

Promotional poster for Thailand's Coke PiBig campaign, starring Mek-Vinai Kraibutr, a popular action hero on the large and small screens, as "Big Bro"
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POWERADE FLAVA23, designed by LeBron James

POWERADE FLAVA23, designed by LeBron James
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  POWERADE and DC Comics have created a LeBron James comic to support the launch of POWERade FLAVA23

POWERADEPOWERADE support the launch of POWERADE FLAVA23
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  Coke's new high-def ad sculpture unveiled in New York

Coca-Cola's new high-definition ad sculpture unveiled in New York
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WOCC

World of Coca-Cola exterior
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  C2

Eight of NASCAR's Top Drivers to Run Coca-Cola C2 Cars Over Fourth of July Weekend
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  Dasani

Lance Armstrong stars in new Dasani commercial airing week of June 14
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Dasani

Lance Armstrong stars in new Dasani commercial airing week of June 14
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  Spite

In Singapore the Sprite poll reinforces the cult appeal and popularity of 50 Cent, whose concert in Europe is the top prize for the winner of the latest Sprite Hip Hop promotion.
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  Sprite

In Lebanon Coca-Cola Reveals Sprite Award Most Valuable Player
Sam Douglas in action
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Sprite

Sam Douglas, who was one of eight selected for Sprite MVP award.
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  Coca-Cola C2

America Idol judge Paula Abdul toasts the launch of Coca-Cola C2 with Don Knauss,(R) president and chief operating officer, and (right) and Javier Benito, (L)chief marketing officer for Coca-Cola North America. Coca-Cola C2, which reaches store shelves in early June, has half the carbs, half the calories and half the sugar of regular colas, but all the great Coca-Cola taste. Advertising for the new soft drink debuts during this week's finals of American Idol.
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  Singapore Flagbearers

4 Teens To Represent Singapore In Portugal For Euro 2004™
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Coca-Cola

For the First Time Ever in the U.S., Coca-Cola Integrates GPS Technology into Cans This Summer With Prizes Including Cars, Cash and Other Surprises.
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  Most Eligible Bachelor

Coke light and Cleo Magazine partnered for the third time to host the Cleo 'Most Eligible Bachelor' award.
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  Flag Bearers Challenge

Coca-Cola will grant four Singapore teens' wishes this May with the Coca-Cola EURO 2004™ Flag Bearers Challenge.
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E. Neville Isdell and Coca-Cola employees

Neville Isdell greets employees at Company reception, May 5, 2004.
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  TRIPLE PLAY

Boys & Girls Clubs Of America, The Coca-Cola Company And Kraft Foods Launch $12 Million Youth Health & Wellness Initiative.
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  Fanta Mango

Fanta And Co-Promotion Partners Surprise Thai Teens With Extreme Value Fanta Mango Vacation Cards
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Zorb

Coca-Cola inspires Thai Teens to achieve balance in their lives by studying hard and playing hard during summer break
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  Coca-Cola

At the end of January, Coca-Cola and the Cozumel Seaside Resort in Argentina organized a clean-up day in the beaches and sand dunes surrounding the resort. 150 volunteers covered 2000 meters of beaches and collected 125 kilograms of litter.
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  I Wish

"I Wish," a new ad from Coca-Cola debuts on Tuesday (3/3) during American Idol on Fox TV. The ad, part of the new "Coca-Cola... Real" campaign, features Sharlene Hector, a young, up-and-coming British singer, who sings the classic track, "I Wish," originally recorded by Nina Simone.
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I Wish

New Coca-Cola... Real campaign ad, "I Wish," shows how one person can help to inspire others and bring people together, simply by sharing bottles of Coca-Cola and expressing her hopes and aspirations in a song.
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  Sprite

In this new ad, NBA rookie LeBron James, enjoys a refreshing Sprite from his personal vending machine, the accessory in his kitchen that most impresses his co-star, new Sprite spokesman Miles Thirst.
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  Sprite

NBA star, LeBron James, greets Sprite's new spokesman, Miles Thirst, who has dropped by for a tour of LeBron's house in a new ad campaign for the brand, which breaks during NBA All-Star 2004.
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Sprite

In this new ad for Sprite, spokesman Miles Thirst offers his friends an ice cold Sprite while explaining to them that there is nothing better than a refreshing Sprite on a hot day.
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  Sprite

New Sprite spokesperson Miles Thirst explains to his friends why there is nothing better on a hot day than an ice cold Sprite in this new ad which breaks during NBA All-Star 2004.
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  Sprite

In this ad, new Sprite spokesperson Miles Thirst gestures to one of the Sprites he keeps handy in each cup-holder of his movie theatre seat. His philosophy is to always have two Sprites so there is one for him and one for any lovely lady that may sit next to him.
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Sprite

New Sprite spokesman Miles Thirst's movie-going philosophy is to have a Sprite in each cup-holder of his seat so he has one to share. In this ad, Thirst is faced with a quandary, when two lovely ladies take a seat on either side of him.
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  Sprite

During a tour of NBA rookie sensation LeBron James' house, Miles Thirst, star of Sprite's new ad campaign, admires the most important accessory in the kitchen.
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  The Coca-Cola Racing Family

Coca-Cola Gives Fans A Peek At What Drives NASCAR's Top Competitors - On And Off The Track
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The Coca-Cola Racing Family

NASCAR drivers reveal competitive nature in Coca-Cola spot.
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  Vanilla Coke

Vanilla Coke celebrates romance in Singapore
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  Qoo

Qoo celebrates its first anniversary in Thailand. Qoo has become the most preferred juice brand among Thai teens.
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Red Lounge

Westfield Shoppingtowns and The Coca-Cola Company Debut Coca-Cola Red Lounges in Chicago and Los Angeles
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  Perejaume

The Bass Museum of Art in Miami, FL unveiled an original exhibition of contemporary art from the collection of the Fundación Coca-Cola España never before exhibited in the United States.

Photo:
"Pintura i representación delta d'ebre"
Photograph, 1989
Artist: Perejaume
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  Lebron James - Neck Crack Ad

LeBron James Sprite ad
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Lebron James - Neck Crack Ad

LeBron James Sprite ad
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  Chihuahua

Chihuahua dance craze hits Singapore.
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  Coca-Cola

"The Real Thing. Coca-Cola switches on state-of-the-art new sign in London's Piccadilly Circus September 30, 2003."
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Your World. Your Way. Your Coke.

Thai teen idol "Pod" Thanachai Ujjin is taking on his first-ever brand presenter role for the new Your World. Your Way. Your Coke.
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  Step With It, Singapore!

Coca-Cola's active lifestyle program, which was launched to 10,000 students and teachers in four schools last month now extends its reach to adults in workplaces.
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  Step With It Singapore!

Coca-Cola Singapore launches 'Step With It, Singapore!'
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Diet Coke with Lime

The Cola-Cola Company made a symbolic first shipment of new Diet Coke with Lime from Ft. Lauderdale to New York City aboard Song, Delta Air Lines' new low-fare air service on Tuesday (1/13). The newest flavor of the world's best-selling diet soft drink begins rolling out across the U.S. this week. Loading cases from the first production run into the cargo bin are Song employees (L to R) Freddie Aybar, Mike Hale and Grantly Scott.
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  Cola-Cola neon sign at Margaret Mitchell Square

The Coca-Cola Company resurrects a well-known Atlanta landmark in downtown Atlanta on May 6, 2003. The Neon Spectacular features a circular, 33-foot diameter face that is covered in neon lights, which emulates the flashing and animation of the original design. The nine-foot tall, 28-feet wide Coca-Cola lettering will be illuminated with light bulbs that perform a variety of functions to depict text messaging and various graphic designs.
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  Cola-Cola neon sign at Margaret Mitchell Square

In 1963 the neon Cola-Cola sign at Margaret Mitchell Square reminded local residents and Atlanta vistors that "Things Go Better With Coke."

A new Cola-Cola Neon Spectacular graces the top of the old Olympia Building at Peachtree Rd. and Edgewood Ave., near Atlanta's Five Points district. The sign, modeled after an original Cola-Cola sign that stood in downtown Atlanta for nearly 50 years, features messages about upcoming Atlanta events, as well as continuous time and temperature.
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1963 neon Cola-Cola sign at Margaret Mitchell Square

A night-time photo shows the Cola-Cola neon sign at Margaret Mitchell Square in 1951. The sign commemorates the 65th anniversary of Cola-Cola with a message announcing "Thru 65 years."

A new Cola-Cola Neon Spectacular graces the top of the old Olympia Building at Peachtree Rd. and Edgewood Ave., near Atlanta's Five Points district. The sign, modeled after an original Cola-Cola sign that stood in downtown Atlanta for nearly 50 years, features messages about upcoming Atlanta events, as well as continuous time and temperature.
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  Good Boys & Girls

Coca-Cola Santa Claus image from 1963, painted by Haddon Sundblom
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  Wherever I go....

Coca-Cola Santa Claus image from 1939, painted by Haddon Sundblom
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Coca-Cola

Coca-Cola U.S. delivery trucks from the 1980s
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  Coca-Cola

Coca-Cola U.S. delivery truck from 1934
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  House of History

An interactive exhibition in the "Haus der Geschichte" in Germany - is providing visitors with their first opportunity to gain hands-on experience of how the brand Coca-Cola is anchored in society
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World of Coca-Cola

Visitors can sample 22 international soft drinks at The World of Coca-Cola.
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